Tell me when you’re going to finish.
Tell me if you fall behind.
Don’t make me ask.
It’s difficult for a small organisation or a dedicated craftsperson to run an operation as punctually as a large bureaucracy. After all, the bureaucracy exists mainly to be sure that deadlines are honoured and variances are not exceeded.
Your customers are aware of this. It’s one reason that they chose you–because you’re doing the work yourself, you’re a person, not an industry.
Don’t hide this unless you can hide it completely.
It’s amazing how much slack people will give you if you’re proactive about what you see and what you know. No need to make promises you can’t keep, and no need to hide from the promises you’ve made.
We’re buying the process from you, not just what you’re making.